San Francisco Hotel Events Calendar
Complete list of 71 San Francisco hotel demand drivers across 2026–2028: conventions, concerts, sports tournaments, and major citywide events. Each entry shows its date range, venue, estimated attendees, demand level, and suggested ADR.
Summary
- Total events tracked: 71
- Total estimated attendees across all events: 7,481,500
- Peak-demand events: 31
- High-demand events: 26
- Medium-demand events: 14
- Average suggested ADR: $433
- Maximum suggested ADR: $700
All Events (71 total, sorted by date)
| Dates | Event Name | Venue | Category | Est. Attendees | Demand Level | Suggested ADR | Baseline ADR |
|---|---|---|---|---|---|---|---|
| Jun 12 – Jul 4, 2026 | FIFA World Cup 2026 - SF Bay Area Matches | Levi's Stadium (Santa Clara) / SF Fan Zones | Sports | 500,000 | Peak | $600 (+173%) | $220 |
| Jun 19–21, 2026 | Dead & Company - Grateful Dead 50th Celebration | Golden Gate Park | Concert | 60,000 | Peak | $490 (+123%) | $220 |
| Jun 26–29, 2026 | SF Pride Weekend (Full) | Citywide | Festival | 250,000 | Peak | $500 (+127%) | $220 |
| Jun 27–28, 2026 | SF Pride Parade & Celebration | Market St / Civic Center | Festival | 200,000 | Peak | $500 (+127%) | $220 |
| Jul 4–5, 2026 | Fillmore Jazz Festival | Fillmore District | Festival | 100,000 | High | $380 (+73%) | $220 |
| Jul 10–12, 2026 | SF Giants All-Star Break Series | Oracle Park | Sports | 35,000 | Medium | $290 (+32%) | $220 |
| Jul 14–18, 2026 | NAACP National Convention | Moscone Center / Marriott Marquis | Convention | 12,000 | High | $390 (+70%) | $230 |
| Jul 26, 2026 | San Francisco Marathon | Embarcadero / Golden Gate Bridge / Citywide | Sports | 25,000 | High | $350 (+59%) | $220 |
| Aug 7–9, 2026 | Outside Lands Music Festival | Golden Gate Park | Festival | 75,000 | Peak | $520 (+136%) | $220 |
| Aug 28–29, 2026 | Burning Man Exodus (Outbound) | SFO / Bay Area | Festival | 30,000 | Medium | $275 (+25%) | $220 |
| Sep 2–4, 2026 | Burning Man Return (Inbound) | Citywide | Festival | 40,000 | High | $360 (+64%) | $220 |
| Sep 13, 2026 | SF Italian Heritage Parade | North Beach | Festival | 25,000 | Medium | $280 (+27%) | $220 |
| Sep 14–17, 2026 | Dreamforce 2026 | Moscone Center / Citywide | Conference | 170,000 | Peak | $580 (+152%) | $230 |
| Oct 2–4, 2026 | Hardly Strictly Bluegrass | Golden Gate Park | Festival | 200,000 | Peak | $490 (+123%) | $220 |
| Oct 5–11, 2026 | Fleet Week San Francisco | The Embarcadero / Marina / Fisherman's Wharf | Festival | 600,000 | Peak | $540 (+145%) | $220 |
| Oct 6–20, 2026 | SF Giants Postseason (If Qualified) | Oracle Park | Sports | 42,000 | High | $420 (+91%) | $220 |
| Oct 19–22, 2026 | Oracle CloudWorld | Moscone Center | Conference | 20,000 | Peak | $470 (+104%) | $230 |
| Nov 3–5, 2026 | Salesforce World Tour SF | Moscone Center | Conference | 12,000 | High | $390 (+70%) | $230 |
| Jan 11–14, 2027 | J.P. Morgan Healthcare Conference 2027 | Westin St. Francis / Union Square | Conference | 9,500 | Peak | $510 (+117%) | $235 |
| Jan 26–27, 2027 | Chinese New Year 2027 Parade | Chinatown / Downtown SF | Festival | 100,000 | High | $375 (+60%) | $235 |
| Jan 26–30, 2027 | Photonics West / BiOS 2027 | Moscone Center (All Halls) | Convention | 23,000 | Peak | $495 (+111%) | $235 |
| Feb 7, 2027 | Super Bowl LXI in Bay Area (If Awarded) | Levi's Stadium (Santa Clara) / SF | Sports | 75,000 | Peak | $700 (+198%) | $235 |
| Feb 12–21, 2027 | SF Beer Week 2027 | Citywide | Festival | 42,000 | Medium | $290 (+23%) | $235 |
| Feb 16–21, 2027 | Noise Pop Music Festival 2027 | Various SF Venues | Festival | 17,000 | Medium | $295 (+26%) | $235 |
| Feb 22–26, 2027 | RSA Conference 2027 | Moscone Center | Conference | 47,000 | Peak | $545 (+132%) | $235 |
| Mar 8–11, 2027 | HumanX AI Conference 2027 | Moscone Center | Conference | 18,000 | High | $430 (+83%) | $235 |
| Mar 14–16, 2027 | St. Patrick's Day Weekend 2027 | Civic Center / Mission / Embarcadero | Festival | 85,000 | High | $360 (+53%) | $235 |
| Mar 15–19, 2027 | GDC - Game Developers Conference 2027 | Moscone Center | Convention | 32,000 | Peak | $500 (+113%) | $235 |
| Mar 21–23, 2027 | Emerald Cup Cannabis Conference | Moscone Center West | Convention | 10,000 | Medium | $290 (+23%) | $235 |
| Apr 7–10, 2027 | Google Cloud Next 2027 | Moscone Center | Conference | 30,000 | Peak | $505 (+115%) | $235 |
| Apr 10–11, 2027 | Cherry Blossom Festival 2027 - Weekend 1 | Japan Center / Japantown | Festival | 80,000 | High | $365 (+55%) | $235 |
| Apr 15–27, 2027 | SF International Film Festival 2027 | Various Venues | Festival | 85,000 | Medium | $305 (+30%) | $235 |
| Apr 17–18, 2027 | Cherry Blossom Festival 2027 - Weekend 2 | Japan Center / Japantown | Festival | 80,000 | High | $365 (+55%) | $235 |
| May 16, 2027 | Bay to Breakers 2027 | Citywide | Sports | 55,000 | High | $375 (+60%) | $235 |
| May 19–23, 2027 | WWDC - Apple Worldwide Developers Conference | Apple Park (Cupertino) / Overflow to SF | Conference | 7,000 | Medium | $290 (+23%) | $235 |
| May 29–30, 2027 | Carnaval San Francisco 2027 | Mission District | Festival | 210,000 | High | $375 (+60%) | $235 |
| Jun 1–3, 2027 | Salesforce Connections 2027 | Moscone Center | Conference | 16,000 | High | $415 (+77%) | $235 |
| Jun 26–29, 2027 | SF Pride 2027 | Market St / Civic Center / Citywide | Festival | 250,000 | Peak | $525 (+123%) | $235 |
| Jul 3–4, 2027 | Fillmore Jazz Festival 2027 | Fillmore District | Festival | 105,000 | High | $395 (+68%) | $235 |
| Jul 13, 2027 | MLB All-Star Game (Bay Area TBD) | Oracle Park | Sports | 42,000 | Peak | $540 (+130%) | $235 |
| Jul 25, 2027 | San Francisco Marathon 2027 | Embarcadero / Citywide | Sports | 27,000 | High | $365 (+55%) | $235 |
| Jul 30–31, 2027 | Outside Lands Pre-Events | Various | Festival | 12,000 | Medium | $295 (+26%) | $235 |
| Aug 6–8, 2027 | Outside Lands Music Festival 2027 | Golden Gate Park | Festival | 80,000 | Peak | $545 (+132%) | $235 |
| Aug 27–28, 2027 | Burning Man 2027 Outbound | SFO / Bay Area | Festival | 30,000 | Medium | $285 (+21%) | $235 |
| Sep 1–3, 2027 | Burning Man 2027 Return | Citywide | Festival | 40,000 | High | $375 (+60%) | $235 |
| Sep 12, 2027 | SF Italian Heritage Parade 2027 | North Beach | Festival | 28,000 | Medium | $290 (+23%) | $235 |
| Sep 13–16, 2027 | Dreamforce 2027 | Moscone Center / Citywide | Conference | 180,000 | Peak | $610 (+160%) | $235 |
| Sep 19–21, 2027 | Laver Cup (Tennis) | Chase Center | Sports | 55,000 | Peak | $520 (+121%) | $235 |
| Oct 1–3, 2027 | Hardly Strictly Bluegrass 2027 | Golden Gate Park | Festival | 210,000 | Peak | $515 (+119%) | $235 |
| Oct 4–10, 2027 | Fleet Week San Francisco 2027 | Embarcadero / Marina / Fisherman's Wharf | Festival | 650,000 | Peak | $565 (+140%) | $235 |
| Oct 18–21, 2027 | Oracle CloudWorld 2027 | Moscone Center | Conference | 22,000 | Peak | $490 (+109%) | $235 |
| Oct 23 – Nov 1, 2027 | SF International Auto Show | Moscone Center | Convention | 60,000 | High | $400 (+70%) | $235 |
| Nov 2–4, 2027 | Salesforce World Tour SF 2027 | Moscone Center | Conference | 13,000 | High | $405 (+72%) | $235 |
| Jan 13–16, 2028 | J.P. Morgan Healthcare Conference 2028 | Westin St. Francis / Union Square | Conference | 10,000 | Peak | $510 (+113%) | $240 |
| Jan 28 – Feb 1, 2028 | Photonics West / BiOS 2028 | Moscone Center (All Halls) | Convention | 24,000 | Peak | $510 (+113%) | $240 |
| Feb 11–20, 2028 | SF Beer Week 2028 | Citywide (150+ venues) | Festival | 45,000 | Medium | $305 (+27%) | $240 |
| Feb 15–20, 2028 | Noise Pop Music Festival 2028 | Various SF Venues (Fillmore, Great American Music Hall) | Festival | 18,000 | Medium | $305 (+27%) | $240 |
| Feb 24–28, 2028 | RSA Conference 2028 | Moscone Center (South + West) | Conference | 40,000 | Peak | $540 (+125%) | $240 |
| Mar 9–12, 2028 | HumanX AI Conference 2028 | Moscone Center | Conference | 22,000 | High | $455 (+90%) | $240 |
| Mar 17–21, 2028 | GDC - Game Developers Conference 2028 | Moscone Center (West) | Conference | 28,000 | Peak | $490 (+104%) | $240 |
| Apr 16–29, 2028 | SF International Film Festival 2028 | Various SF Theaters (Castro, SFMOMA) | Festival | 30,000 | Medium | $315 (+31%) | $240 |
| May 21, 2028 | Bay to Breakers 2028 | Howard St to Ocean Beach | Sports | 50,000 | High | $395 (+65%) | $240 |
| May 27–28, 2028 | Carnaval San Francisco 2028 | Mission District (Harrison St) | Festival | 215,000 | High | $390 (+63%) | $240 |
| Jun 27–30, 2028 | SF Pride Weekend 2028 | Civic Center / Market Street | Festival | 300,000 | Peak | $520 (+117%) | $240 |
| Jul 1–2, 2028 | Fillmore Jazz Festival 2028 | Fillmore District | Festival | 110,000 | High | $410 (+71%) | $240 |
| Jul 30, 2028 | San Francisco Marathon 2028 | Embarcadero / Golden Gate Bridge / Citywide | Sports | 28,000 | High | $380 (+58%) | $240 |
| Aug 11–13, 2028 | Outside Lands Music Festival 2028 | Golden Gate Park | Festival | 220,000 | Peak | $540 (+125%) | $240 |
| Sep 16–18, 2028 | Dreamforce 2028 (Salesforce) | Moscone Center (Citywide) | Convention | 45,000 | Peak | $560 (+133%) | $240 |
| Sep 21–23, 2028 | Laver Cup (Tennis) 2028 | Chase Center | Sports | 57,000 | Peak | $540 (+125%) | $240 |
| Oct 4–13, 2028 | Fleet Week San Francisco 2028 | Marina / Fisherman's Wharf / Waterfront | Festival | 1,000,000 | High | $420 (+75%) | $240 |
| Nov 17–20, 2028 | Salesforce AI Week 2028 | Moscone Center | Conference | 18,000 | High | $445 (+85%) | $240 |